Services: Website “Stress Test” & Evaluation

We give your website the equivalent of a “stress test”. We compare your site with a variety of best-practice benchmarks to evaluate its health and performance. We also give you recommendations that you can then “do it yourself” or have us implement.

Step one: Establish a baseline

We install Google™ Analytics on your site to find out how many visitors you have, which pages they look at, how long they stay, where they come from, and what search phrases they are using to find you. We meet with you to learn about your ideal clients, business goals, and marketing messages.

Step two: Analysis

You supply us with the addresses of specific pages you want evaluated. (Be sure to include your home page!) We assess and provide “grades” for:

• Easy to read?
  language level of specific pages
• Easy to use?
  navigation & site structure — overall site
• Easy to find?
  code optimization on specific pages & incoming links to site
• Different from competition?
  value statement & visual “look & feel”
• Connected to social media?
  links to and from blog, e-newsletter, FaceBook, LinkedIn, Twitter, YouTube, etc.
• Sending you prospects?
  visitor statistics and bounce rates of specific pages, effectiveness of marketing message, presence of call to action and action pages

Step three: Recommendations

Two weeks after installing Google Analytics, we give you specific recommendations for improving these areas, rank them in priority order, and provide estimates of what it would cost for us to implement them for you.

Cost: $350
Covers 5 specific pages plus “overall” assessments.
Additional pages $50 each.

Prices are subject to change without notice.

  
Call for a free consultation to discuss your business goals and how your website can help you achieve them.