Examples: Website Design

Showcase a photographer’s work: Mary Juneau-Norcross, photographer, wanted a simple design that would show people how her photographs would look when framed and placed on a wall. The site displays her photos of Paris, Provence, Boston, Cape Cod and other subjects.

Capture elegance of fashion show productions: Mary Garthe, fashion show producer, had commissioned some spectacular watercolors by Misha Lenn for her publicity materials. These became the centerpiece of her website — together with photographs of several events she had produced.

Entice people to go to France: Jo Beichler, owner of Latitudes Travel & Tours, offers travel packages for people with specific interests — such as Wine Roads, Glorious Food, and Off the Beaten Path. Her website is rich with photographs and the colors of Europe. Jo updates the site herself.

Blend technology with legal expertise: Attorney Daniel A. Batterman specializes in technology law and wanted a website that combined these two. Using his business card as a logo, we created a subtle Flash pulse that traces a circuit-board pattern. Many technology-rich photos adorn the top banner throughout the site.

Illustrate theme of health and safety: Health & Safety Research, Inc. conducts research studies of emergency preparedness, emergency medical services, air medical services, hospital services, cardiac services, trauma services and mass casualty incidents. Background images for the pages include a crashed car and an emergency helicopter.

Establish ambiance of healer: Sandra Hurlbut, transformational healer, has a deep spiritual connection with the Southwestern desert landscape. Her website displays randomly chosen quotations from inspirational leaders and photographs of waterfalls and Arizona.

Animate a sunrise: Chris Wojnar, Feng Shui & Space Clearing expert, used a photograph of a sunrise on her business card to portray the emergent quality of her work. We based her website on this photo, and created a Flash sequence to make it clear the sun was rising, not setting.

Build trust and confidence: For Theresa Czarcinski, owner of Daily Money Management Services, we created a green marble backdrop for her website, and used the clip art from her brochure describing her services.

Offer new potentials: Meg Newhouse, Passion & Purpose, a nationally-known pioneer in Third-Age LifeCrafting, helps clients find new purpose and meaning in the second half of their lives. We found a photo that conveys both the autumn phase of life and the sense of unseen possibilities just around the bend of life's stream.

Display the beauty and diversity of a landscape architect's work: Elena Saporta, landscape architect, has created numerous gardens with the twin goals of longevity and minimal environmental impact. Elena Saporta creates inviting, life-filled places that are both enduring and memorable.

Portray essence of blooming: Coach Liz Blu is an empowerment coach who works with women in transition who want to take charge of their lives. The top banner of her website embraces her theme of “Let Your Life Bloom” in both words and image.

Promote and sell book: Author D. A. Royster had published a children's book about Black American adoption, and wanted to promote and sell it online. We took the cover of her book and used it for the home page of her website, and made an image of a crayon for the buy-now button.

Display range of expertise: Architect Tim Johnson engaged a colleague to create the graphic design of his new website. We built pages with slide shows that display his work in sixteen projects of renovating single-family residences, multi-family dwellings, and new construction of multi-use buildings.

Follow the client’s vision: Dunroven Farm — a full care equine facility, offering boarding, training, and lessons in both dressage and eventing — is set on 26 acres of rolling pastures and pine-studded paddocks in Harvard, MA. Owner Laura McGovern and Jay Wallace had clear ideas of what they wanted and a wonderful set of photographs that illustrate their focus on riding, horsemanship, and safety.

Build on existing branding: Karen Welling works with artists and athletes who want to overcome performance anxiety and creative blocks. Her business card provided a strong statement of the essence of her work. We used the concentric circles and colors to build the graphic elements of her site.

Build on existing brochure: Marea Santos of Santos Organizational Strategies already had a brochure describing her services. We used the color scheme and S·O·S logo to build a site that matched her brochure, then added some before-and-after photos to illustrate the results she achieves for her clients.

Give a “facelift” to an old website: Psychotherapist William W. Snow explores the psychology of emotion — feelings such as depression, anxiety, frustration, shame, guilt, loneliness and anger — in articles addressing what to do about conflict, stress, procrastination, dependency and aggression. Created when the Web was young, the site needed a “facelift” of shorter lines, cheerful colors, and better navigation.

Coordinate with another website: Randee Fowler, principal of HealthCare Resources & Technologies, offers recruiting services and specializes in the healthcare and pharmaceutical industries. She wanted her website to match the colors and theme of a “sister site” used by a business associate.

Implement a colleague's design: Christine Pinney Marketing specializes in e-newsletters, and offers a comprehensive array of services. She engaged a colleague to design both her logo and website, which we then built.

Implement a colleague's design: CityMail provides a full range of direct mail services. They can design, print, post and mail direct mail promotions of all sorts, to anywhere from 200 to 200,000 recipients. We took this design from a colleague and implemented it throughout CityMail’s new site.