Online connections are the wave of the future. Increasingly, younger people stay in touch with each other via social media sites. Older people are adapting networking sites to their own needs, such as searching for jobs. Social media offer a significant opportunity for you to connect with existing customers and find new ones.
Facebook: A Facebook page is a great way for you to stay in touch with clients and consumers. When you post a picture or anecdote or daily special or upcoming event, it shows up on your fans’ walls.
LinkedIn: On LinkedIn, you can ask and answer questions (be an expert), search for people and companies, recommend people and be recommended, join groups (where you can participate in discussions and post news of your events), and form a network of connections that reaches millions of other people.
Twitter: Tweets allow you to stay in touch with the people who follow you. Each post of no more than 140 characters appears on their home page. You can also ask your followers for feedback or answers to questions.
YouTube: Pictures connect with your viewers on an emotional level. Shoot a video about your business, and share it with the world.
If it’s hard for you to get started with social media sites, we recommend Nancy Wolff Leary of Online Amplify.
Staying current with all your social media connections can swallow significant chunks of time. Either set a timer and stop when it goes “ding” — or use ping.fm to send simultaneous updates — or hire someone to do it for you.
Call for a free consultation to discuss your business goals and how your website can help you achieve them.