How to Get Googled

Is your website buried on the 2387th page of Google™ hits?

Search engines prefer sites with:

many pages
new, fresh content
incoming links from other websites
smart keyword choices
optimized html code on the pages

In this hands-on workshop, participants learn how search engines assess the content and importance of a site—and build concrete strategies for reaching page 1 of the search engine results.

Over the years, we have seen many tricks come and go for fooling search engines. Whether it’s invisible text or spamming the <meta> tags, sooner or later the search engines find ways of identifying and penalizing the tricksters. The best approach combines honesty with designing your pages for both people and computers.

Putting "return on investment" back into website marketing.