Assessment: Is Your Website Connected with Social Media?
On the Web, links rule! Are you connected with one or more social media sites and activities?
Facebook? Twitter? YouTube? LinkedIn?
Do you have a business presence on LinkedIn, Twitter, Facebook, YouTube and/or other social media sites? Do you update it regularly? Does your website have links to your social media pages? Do your social media pages link to your website?
Examples: A restaurant may want to post daily specials on a Faceboook page. A consulting business may want to answer LinkedIn questions once or twice a week. A company with visual results could make a video and post it on YouTube.
Blog? e-Newsletter?
Both blogs and e-newsletters are great ways of staying in touch with existing customers. They can also attract new visitors to your website. Both blogs and e-newsletters should be linked with your website in both directions.
Forms on your website?
Does your website make it easy to sign up for your e-newsletter? Does it have a “tell a friend” page?
World-Wide Rave
Are you encouraging word of mouth traffic by coming up with something so funny or outrageous that people will forward it to their friends? (Want to learn more? David Meerman Scott’s Free E-Books.)
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