Diagnosis: Is Your Website Easy to Find?
If nobody is visiting your website, it doesn’t matter how gorgeous,
persuasive, or readable it is. We install Google™ Analytics on
your site to find out how many visitors you have, where they
came from, and what search phrases they are using to find you.
Optimized code
Search engines use a variety of methods to understand what your site
is about — and decide when to show it to searchers. First and foremost
are the actual words in your text. Second is whether the code
on the page is optimized for the appropriate keyword phrases. (Want
to learn more? SEO
and your website.)
Keyword phrases
It’s vital to use the same keywords that
people are actually searching for. If your site is optimized for “garments” when
people are searching for “clothing,” they won’t find
you. Similarly, each page needs a specific focus. Having four pages
about apples, oranges, cantaloupe and bananas is better than having one
page about fruit that includes all four types. (Want to learn more? Keyword
research to find phrases people use.)
Incoming links
Each link to your website from someone else’s site accomplishes
two important tasks.
- It is a source of visitors!
- It is a “vote” that
your site is important.
These “votes” are the foundation
of all the search methodologies. A good rule of thumb is: Get
as many incoming relevant links as you possibly can. Relevance
is important, because search engines understand what a site
is about. If you sell vegetarian dog food, links from veterinarians,
dog breeders, dog boarding services and vegetarians would be
relevant. Links from pediatricians, cat fanciers, babysitters
and carnivores would not. (Want to learn more? Wikipedia
on Google’s PageRank system. Also: Links
- Another Important SEO Item.)
Link building strategy
The best way of encouraging other websites to link to your own is to
provide useful information. The more, the better: Offer tips,
write articles, develop lists of good resources. (Want to learn more?
101
Ways to Build Link Popularity.)
Discover how our website
evaluation process can help you reach your business goals.
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