Assessment: Is Your Website Different from Competitors?
Value statement?
Is it easy for visitors to see what results they will get from exploring your site? Does your website have a clear statement down the lines of “We work with [type of people] who want [these results]?” If not, viewers are likely to click away to the next listing on the search results page. (See also: Three Tips for a Powerful and Effective Home Page. We also recommend Module 3 in particular of SBR-Small Business Results.)
Branding and corporate identity?
Does your site have clear branding? Does your logo capture the essence of what you do? (We recommend: Skye PR is an expert in branding. Martha Myers Design specializes in logos and corporate identity.)
Visually different layout & colors?
If your website looks the same as your competition, the subliminal message is “we’re the same as those other guys.” When you stand out from the crowd, you give your visitors a reason to believe you are better than the others.
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